Downtown Sheboygan Pop-up Initiative Launched

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Sheboygan Pop Up Shops

Sheboygan Pop Up Shops

The City of Sheboygan, Harbor Centre, and Sheboygan County Economic Development Corporation have announced the launch of their downtown Sheboygan pop-up shop initiative.

Pop-up shops are temporary retail spaces that can sell merchandise of any
kind. They often bring creative and niche concepts to empty storefronts and allow entrepreneurs to market test their ideas by mitigating the risk associated with long term-leases. Big name brands, local artists, makers and fashion designers have all become increasingly popular in the pop-up scene.

“Growing the retail base in downtown Sheboygan is critical to a successful community. Pop-up shops are a low cost alternative to the development of additional retailers and have been successful in smaller Wisconsin communities like Viroqua, a model on which Sheboygan’s program is based”, stated Paul Rudnick, Vice President of Harbor Centre.

Everyone in Sheboygan County is invited to apply to start a pop-up shop. The program will provide low-rate, short-term leases of retail space along 8th Street in downtown Sheboygan to local entrepreneurs. Selected applicants will occupy vacant storefronts and/or share retail spaces throughout the fall and holiday shopping season with the goal of long-term occupancy after program completion.

If you have a business idea that you have always wanted to try, this is your opportunity. Visit for the application criteria and application. There is a nominal fee to apply and the deadline is June 28, 2019 at 4 p.m.

If you have further questions, please contact John Motiska, Harbor Centre at